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The most important secret in monetization
There are many conversations, articles and even books on how to optimize in-application purchases (IAP) in social games but most neglect the most important element. Rather than focusing on adding...
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The end of Google+ as a gaming platform
It seems that now is a good time to declare officially that Google+ is not an option for social game companies. The news that PopCap and Wooga are pulling their games from the platform is the final...
View ArticleLessons and insights from social casino and gaming M&A activity in Q1
Last quarter saw some interesting deals in the gaming space. Several of the deals, and non-deals, suggest trends that are likely to continue in 2019. Playtika acquires Wooga rather than another social...
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